Is your marketing budget shaped for profit?
POINT OF PURCHASE ADVERTISING : The POWER of POP by: Patricia Moore For a brand to be successful today, an in-store presence is vital - regardless of the way it’s done. “Great advertising may lure the consumer to the store but the store is a minefield of temptation,” says Ogilvy Retail group account director Siobhan Partington. “The challenge [...]
The Marketing at-Retail Industry
With the renewed industry focus on the consumer’s experience and its impact on creating brand loyalty, point of purchase advertising has taken a renewed and important position in the marketing mix. This position is further enhanced because of new filter technology and the increasing advertising volumes in traditional advertising media. This strategic medium – which builds brands and stimulates impulse purchases - [...]
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